Vista AWT joins the Adria Commercial Meeting in Belgrade

From 3 to 5 November 2026, the Vista AWT team attended Colgate-Palmolive’s Adria Commercial Meeting in Belgrade, Serbia. The regional event brought colleagues and partners together to exchange experiences, review the year so far and explore plans for 2027.

The programme covered the challenges and opportunities of 2026. As Colgate-Palmolive’s distributor in Bulgaria, we shared insights from our market, including the positive development of our collaboration with Lidl Bulgaria.

A key highlight was the presentation of Colgate-Palmolive’s new products and priorities for 2027. Discussions with teams from across the region offered fresh perspectives on brand development and our future activities.

Thank you to Colgate-Palmolive for a productive meeting and continued partnership. We move forward with new ideas and a shared ambition to build on our progress in Bulgaria.